Everything we see, hear or read inevitably leads to an opinion. Opinions can have their origins in emotions; they can be based on prejudice or ideally be formed by knowledge and information. Despite the complexity of the opinion-forming processes we certainly know that insufficient or bad information generally leads to rejection, fear and irrationality. Therefore, the interaction of emotion, conviction and factual traceability are fundamental for interpersonal understanding and consequently for enforcing reasonable decisions.
On Strategy and Communication. A dialogue with Dietmar Ecker